CEDEM Switzerland, a leading Swiss Nutraceutical company, takes a strategic leap into crowdinvesting for its global expansion. CEO Rasha Oudeh reveals the company’s shift, highlighting a focus on primary markets in Europe and the key U.S. market. The move aligns with launching new products and adopting a Direct-to-Sale E-Commerce strategy, demonstrating CEDEM’s commitment to innovation…
Rasha Oudeh caught our attention after an interview with the German newspaper DIE WELT. “Aus der Armut zur Millionärin” – from living in poverty to becoming a millionaire, how to break the cycle of being born poor. The Jordanian-born serial entrepreneur lives in Switzerland, where she is based with one of her companies. CEDEM AG…
We are pleased to share that in Rasha’s interview with Caroline Copley from IMD, in Lausanne they delved into the primary challenges she has encountered. Specifically, they explored the hurdles of achieving effective board governance in SME business as an Arab female entrepreneur, thanks to Professor Didier Cossin. She dealt with some company investors who…
SEESICHT Magazine stands as a prominent and popular publication in Zurich city, distributed on the shores of beautiful Lake Zurich with its insightful content. In its edition No 4. 2023, the magazine devoted special attention to CEDEM AG exciting crowd investment venture that started just yesterday. it highlights the intention to adopt an e-commerce approach to sell…
Crowdinvesting is becoming increasingly relevant as a financing instrument. It no longer serves only as a kick-off for startups but prompts established companies to reconsider their conventional strategies for capital increase. At the same time, it provides everyone with the opportunity to invest easily in promising industries. The latest example: CEDEM Switzerland. The internationally successful…
The Amali Mentoring Network was founded and financed by Ms. Rasha Oudeh, a Jordanian businesswoman and the CEO of CEDEM AG in Switzerland, in order to create a concrete impact on women’s lives rather than only raising awareness of the challenges they face in their careers. The mission of Amali is to improve the economic…
Rasha Oudeh told us her story of becoming a leader which turned into a standing ovation. Born and raised in Jordan, Rasha grew up in a humble family as the oldest with seven siblings. With the parents not educated at all, Rasha’s youth was characterized by a lot of responsibilities. FIGHT TO SURVIVE She attended…
CULTURE OF ENTREPRENEURSHIP In Rasha’s opinion, entrepreneurship in the Middle East is a culture that is difficult to express through numbers, statistics, and desk research. This culture of entrepreneurship is neither very clear in the Middle East nor easily classified: there is no systematic model among the upper classes, and that system disperses even further…
Time flies! And here I am today already forty-two years old, stunned by how fast time went by. Everything I had read about the age of forty certainly rang true not just for me as a woman but also for men, as my male friends tell me. I’ve always believed that in life, the biggest…
From meeting rooms to classrooms When I enrolled for the Executive MBA at Frankfurt School in 2018, I faced a storm of questions about the feasibility of investing in this type of academic study. People seek to get higher university degrees to further their careers or to become entrepreneurs, but I was already almost at the…